One for One TOMS Shoes was founded on a simple premise: For every pair you purchase, TOMS will give a pair of shoes to a child in need. One for One. Using the purchasing power of individuals to benefit the greater good is what TOMS is all about.
TOMS Story In 2006 an American traveler, Blake Mycoskie, befriended children in Argentina and found they had no shoes to protect their feet. Wanting to help, he created a company that would match every pair of shoes sold with a pair given to a child in need. One for One. Blake returned to Argentina with a group of family, friends and staff later that year with 10,000 pairs of shoes made possible by caring TOMS customers. Since the beginning, TOMS has given over 140,000* pairs of shoes to children in need through the One for One model. Because of your support, TOMS plans to give over 300,000 pairs of shoes to children in need around the world in 2009. Ongoing community events and Shoe Drop Tours allow TOMS supporters and enthusiasts to be part of our One for One movement. Join us. Why shoes? Most children in developing countries grow up barefoot. Whether at play, doing chores or just getting around, these children are at risk. Walking is often the primary mode of transportation in developing countries. Children can walk for miles to get food, water, shelter and medical help. Wearing shoes literally enables them to walk distances that aren't possible barefoot. Wearing shoes prevents feet from getting cuts and sores on unsafe roads and from contaminated soil. Not only are these injuries painful, they also are dangerous when wounds become infected. The leading cause of disease in developing countries is soil-transmitted parasites which penetrate the skin through open sores. Wearing shoes can prevent this and the risk of amputation. Many times children can't attend school barefoot because shoes are a required part of their uniform. If they don't have shoes, they don't go to school. If they don't receive an education, they don't have the opportunity to realize their potential. There is one simple solution...SHOES. Four of the planet's six billion people live in conditions inconceivable to many. Lets take a step towards a better tomorrow.

AT&T TOMS Shoes Commercial

Blake Mycoskie, Chief Shoe Giver of TOMS Shoes, is being featured in an AT&T commercial as part of AT&T’s latest ad campaign.

Directed by Bennet Miller, an Academy Award nominee, filming for the commercial began in early February 2009. Using a variety of locations, shooting stretched over several weeks and two continents. The result is a commercial that captures the essence of TOMS.

First aired during the Masters golf tournament, and slated to run over 12 weeks, the ATT ad with Blake will allow TOMS Shoes to reach hundreds of millions of people. TOMS’ simple One for One movement should inspire viewers, which will allow TOMS to give even more shoes to children in need around the world.